Current:Home > FinanceIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -TradeWise
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
FinLogic FinLogic Quantitative Think Tank Center View
Date:2025-04-07 19:09:08
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (6114)
Related
- Meta releases AI model to enhance Metaverse experience
- Ukraine invites Ron DeSantis to visit after Florida governor calls war a territorial dispute
- Larsa Pippen Has the Best Response When Asked About 16-Year Age Difference With Boyfriend Marcus Jordan
- Moscow will try to retrieve U.S. drone wreckage in Black Sea after Pentagon blames Russian jet for crash
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- What's Making Us Happy: A guide to your weekend viewing, listening and reading
- Chrissy Teigen and John Legend Make a Kissing Sandwich With Baby Esti in Adorable Video
- The 12 Most-Loved Amazon Candles With Thousands of 5-Star Reviews: Nest, Capri Blue, and More
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- HBO and Lily-Rose Depp Defend Director Sam Levinson Over The Idol Production Claims
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Charlie Sheen and Denise Richards' Daughter Sami Sheen Shares Bikini Photos From Hawaii Vacation
- How the Little-Known Story of the Battle of Versailles Influenced Fashion Forever
- Soldiers find nearly 2 million fentanyl pills in Tijuana 1 day before Mexico's president claims fentanyl isn't made in the country
- What to watch: O Jolie night
- Model Abby Choi's Murder Case: Police Search for Missing Body Parts
- Paris Hilton's New Family Photo With Kathy Hilton and Baby Phoenix Perfectly Showcases a Mother's Love
- An Orson Welles film was horribly edited — will cinematic justice finally be done?
Recommendation
'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
Soldiers find nearly 2 million fentanyl pills in Tijuana 1 day before Mexico's president claims fentanyl isn't made in the country
U.S. Rep. Robert Garcia to launch a popular arts caucus at Comic-Con
It's going to be a weird year at the Emmys: Here are our predictions
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Chris Pine Finally Addresses That Harry Styles #SpitGate Incident
Hop in: Richard Ford and Lorrie Moore offer unforgettable summer road trips
Amazing inscription found on 1,600-year-old gold treasure unearthed in Denmark